Featured Guests
Greg S. Kanz, Marketing Director, Shive-Hattery
Amy Anderson, Knowledge Manager, Shive-Hattery
Webinar Summary
Shive-Hattery is redefining its value proposition by placing expertise at the heart of its growth and recruitment strategy. By aligning learning and development, knowledge management, recruiting, and marketing, the firm accelerates business development while positioning itself as a destination employer.
In this session, Marketing Director Greg Kanz and Amy Anderson, Knowledge Manager, share how Shive-Hattery is leveraging initiatives like Shive-Hattery University, AI-powered internal search, and firmwide knowledge-sharing efforts to scale expertise and deepen collaboration. They also highlight programs like the Emerging Professionals Program, designed to engage early-career staff in meaningful, hands-on learning.
Watch and learn how this integrated approach supports business growth and talent attraction, creating a culture where learning fuels long-term success.
Enjoy!
Webinar Timeline
Introduction
00:00 Knowledge Architecture + Synthesis
01:36 Introduction to Shive-Hattery
Learning & Development, Knowledge Management, and Marketing at Shive-Hattery
03:06 Rethinking Marketing's Value
05:46 Expanded Marketing Diagram
07:05 Recruiting + Business Development
11:38 Learning as a Recruiting Differentiator
12:12 Learning + Marketing Components Diagram
12:30 Swarms
14:10 Leadership Development Program
15:25 Shive-Hattery University + Synthesis
19:09 Learning Through Connection: Advanced Employee Search
19:40 AI Search + Learning
20:40 Knowledge Management
21:40 What’s Next?
23:50 Marketing’s Redefined Value Proposition
Q+A
25:33 Is leadership development part of the value proposition for entry level employees?
27:14 How can a smaller company scale this approach?
30:30 How do you get your team to engage and participate?
33:36 How do you get the interns to engage and participate?
35:03 What is the investment philosophy behind the Swarms?
39:22 How do you budget time for the learning program?
41:00 Do you think the learning investment is the cause of your profitability?
43:43 AI Agents + Learning and Knowledge Management
46:25 How much time do you allocate for each employee’s involvement?
47:56 How does this program benefit clients?
51:40 How does marketing handle this L&D work?
53:10 Have you expanded your leadership development program to senior leaders?
